“Your purpose is not what you do to bring home a paycheck – it is what you do with such intensity and passion that it becomes a spiritual calling. “


Eliza James


I completed my Associate in Management Programme at the University of Cape Town Graduate School of Business in 2005, whilst in the employ of Cambridge University Press.  Thereafter I was appointed as General Manager of Umbindi Publishers – tasked with establishing the business (commissioning editors and overseeing the “concept to print” of study guides for high school learners) in addition to ensuring the return of investment made by the 3 partners within a 3yr period (a feat managed within the first year of operation).  In 2008 I took on the exciting challenge of directorship at the ASF and I have not looked back.  Here I am able to live out my passion – that of facilitating the opportunity for learners to complete their basic schooling, to awaken the desire to continue furthering their education, to be transformed and to break free from the cycle of poverty.  My greatest hope for mankind is that every person be given the opportunity to reach their full potential.  One of my most treasured memories is a meeting with Tata Nelson Mandela, which I view as “my reward” for initiating CSI Programmes at Capespan Ltd.

Bianca Rousseau

Communictions Manager

I entered the world of work in 2002. Moving from a Front Desk Assistant in the hospitality industry, and worked my way into hospitality sales (local and international) before accepting the position of Marketing Executive of a CBD property for a leading hotel management company. In 2010 I embarked on a Bcom Marketing Management Degree through Unisa and in June 2018, graduated from UCT’s GSB with a Business Management Post Graduate Diploma (NQF8).  My passion for social impact inspired me to initiate a Fund through the GSB Foundation, which allows disadvantaged individuals to enter into the PGdip programme.

After 16 years of growth within the corporate world, I was ready to move towards an organization whose values were in alignment with mine. I was (and continue to be) grateful to be welcomed by the ASF. As Communications Manager, my role is to manage donor, media and corporate communications and offer recommendation on marketing initiatives. My corporate history, coupled with my passion for social development qualifies me to deliver on the Shared Value Strategy formulated by our Director. I am Bianca Rousseau, and I delight in education and the social upliftment it brings.

Nontuthuzelo Mnyaluza

Schools Portfolio Manager

I am originally from the Eastern Cape where I did my secondary education.  I went on to complete my Secretarial Diploma at Northlink College through Access Trust, and in 2009 joined the ASF as the Bursary Secretary.

In 2013 I was promoted to take on the role and the responsibility as the Student Liaison Officer.  I now supervise the entire schools’ portfolio –  liaising with appointed Bursary Representatives, facilitating communication with and payments to our 2500 learners, managing the learner database, making recommendations for special awards and scholarship nominations.

I am happy to find myself in an organization that makes a difference in the lives of underprivileged Scholars.

Zena Stanfliet

Accounts Manager

I joined the ASF in 2003 as Accounts Manager where my primary task is to manage the full accounting function. I fondly recall how “back in those days” the thousands of payments made to our schools were all still done manually.

With my accounting background, I was able to implement payments on a computerised system that allowed for a more streamlined process – thank heavens for technology! I am passionate about the ASF and the work it does and look forward to the organization’s continued growth.

Busiwe Magwentshu

Administrative Assistant

I studied Public Relations at MSC College and completed my Business Management Diploma at Esayidi TVET College in KwaZulu Natal.  This is also where I did my in-service training.  I joined the ASF in 2018 and have comfortably stepped into the dual role as Receptionist / Administrative Assistant.  My duties are to manage the front office and support the Student Liaison Officer in the management of the Schools Portfolio.  The work that we do is very close to my heart, since I am familiar with the background, the challenges and the hardships endured by the learners this organisation helps.  This work is worthwhile, rewarding and very fulfilling – I am happy to be part of this organisation.

Professor Geoff Everingham Chairperson: Retired Professor of Accounting - University of Cape Town. Previously Chaired Sycom Property Fund and Transnet Ltd.
Dr Ronalda Benjamin Ex-bursar of the ASF. Lectures pure mathematics at Stellenbosch University
Mr Thurston Brown School Principal, Ex Chairperson of Mamela Trust
Professor Hugh Corder Deputy Chair: Professor, Department of Public Law - University of Cape Town. Founder member of The Five Plus Project.
Mr Stephen Flesch Honorary Treasurer: Travel Consultant. Retired Publisher
Mr John Gardener Ex Headmaster of Bishops. Post retirement: Mentor for Independent Quality Assurance Agency
Mr Barry Hart Ex Headmaster of St. Georges Grammar High School
Mrs Wendy Moult Honorary Secretary: Retired Educator
Mrs Erika Targett Retired Business Administrator
Professor John Webb Retired Professor of Mathematics - University of Cape Town
Dr Margaret Elsworth Founder and Patron